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TEXT TEST2025-03-12
Jasper vs Copy.ai: Cold Outreach Email
We tasked both tools with writing a cold email to a CEO selling SEO services. We looked for tone, brevity, and personalization.
🧪 The Experiment
Prompt
Write a cold email to the CEO of a mid-sized e-commerce brand selling organic coffee. Pitch our SEO agency "GrowOrganic". Tone: Professional, concise, not salesy. Focus on ROI.
Parameters
Tone: Persuasive
Metric Tracked
Word Count
JasperWinner
Subject: Quick idea for [Company Name] Hi [Name], I noticed you're ranking on page 2 for 'organic fair trade coffee'. At GrowOrganic, we helped a similar brand add $50k/mo in revenue just by fixing their site structure. Do you have 5 minutes this week to connect? I'd love to share the strategy we used. Best, [My Name]
Copy.ai
Subject: Boost your sales with SEO services today! Dear CEO, Are you looking to grow your organic coffee business? We are the best SEO agency in the world. We can help you rank #1 on Google guaranteed. Our services are affordable and effective. Don't miss this opportunity to skyrocket your sales. Click here to book a meeting with us now! Sincerely, GrowOrganic Team
Our Analysis
Jasper understood the assignment much better. It wrote a "spear" email (short, personalized, value-driven). Copy.ai generated a generic, spammy sales pitch that would likely be marked as spam.
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