Updated for 2025

Best AI Tools for SEO & Content Marketing

Rank higher and drive more traffic with these essential AI SEO tools.

#1 EDITOR'S CHOICE
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Surfer SEO

Rank Your Content with AI

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#1
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Surfer SEO

★★★★
4.8/5
Starting at
$89/mo

Surfer gives you an SEO workflow to boost your organic traffic, increase your visibility, and improve your rank.

Pros

  • ✓Content Editor
  • ✓Keyword Research
  • ✓Audit Tool
  • ✓SERP Analyzer

Best For

  • →SEO Optimization
  • →Content Strategy
  • →Competitor Analysis
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#2
A

Ahrefs

★★★★
4.8/5
Starting at
$99/mo

Ahrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface.

Pros

  • ✓Site Explorer
  • ✓Keywords Explorer
  • ✓Site Audit
  • ✓Rank Tracker

Best For

  • →Backlink Analysis
  • →Keyword Research
  • →Competitor Analysis
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#3
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Semrush

★★★★
4.7/5
Starting at
$129.95/mo

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns.

Pros

  • ✓Keyword Magic Tool
  • ✓Site Audit
  • ✓Position Tracking
  • ✓Backlink Analytics

Best For

  • →SEO
  • →PPC
  • →Content Marketing
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#4
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Frase

★★★★
4.5/5
Starting at
$14.99/mo

Frase helps you research, write, and optimize high-quality SEO content in minutes.

Pros

  • ✓Content Briefs
  • ✓Content Optimization
  • ✓Content Analytics
  • ✓AI Writer

Best For

  • →SEO Content
  • →Content Marketing
  • →Agency Workflows
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